TANA DAVILA

Tana Davila is a distinguished C-suite executive, public company Board Director, and Fulbright Scholar with a proven track record of driving growth, innovation, and transformation across leading brands in the restaurant, retail, and consumer packaged goods industries. Currently serving as Chief Marketing Officer at Dutch Bros, Inc. (NYSE: BROS), Tana leads one of America’s fastest-growing and most beloved retail brands, guiding its transition from a regional coffee drive-thru to a national lifestyle brand with over 1,100+ locations. Throughout her career, Tana has architected holistic strategies that deliver robust sales growth, marketplace differentiation, and industry-leading customer engagement. At Dutch Bros, she has led the development of a best-in-class loyalty program, spearheaded category-defining product innovations, and expanded the company’s footprint into new markets. Her leadership has contributed to Dutch Bros being named the #1 favorite quick-service brand in America by Technomic and the top choice among Gen Z consumers. Tana has guided the brand through a period of significant transformation with total revenue more than doubling during her tenure. Previously, Tana was Chief Marketing Officer at CKE Restaurants, Inc., overseeing iconic brands such as Carl’s Jr. and Hardee’s, and driving strategic transformation for a $4B+ global restaurant portfolio. She was also the Chief Marketing Officer at P.F. Chang’s and spent over 8 years with the brand where she led the restaurant, ecommerce, and retail businesses, guided the brand through digital and menu innovation, and played a key role in the company’s successful sale. Tana began her career at Grupo Bimbo, the world’s largest baked goods company, where she built and managed leading brands such as Sara Lee, Thomas’ English Muffins, Entenmann’s, Arnold, and Oroweat. Her broad experience includes brand management, sales planning, trade marketing, pricing, digital marketing, guest experience, loyalty, and data analytics. Tana’s governance and advisory experience includes serving as a Board Director for El Pollo Loco (NASDAQ: LOCO) and Board Advisor for Sambazon, the #1 leading acai brand in the U.S. She is a frequent industry speaker and has been recognized with numerous awards, including The Wall Street Journal’s Marketers That Matter, OnCon Icon Awards, GLOBEE Female Executive of the Year, Nation’s Restaurant News Power List, and Top Women in Restaurant Technology. Tana holds a J.D. in Business Law from Seton Hall University School of Law, an M.B.A. in Brand Management from Emory University’s Goizueta Business School, and a B.A. in International Studies from Washington University in St. Louis. She was awarded a Fulbright Scholarship for academic merit and leadership potential. Tana brings a global perspective, having worked across U.S. and international markets in both company-owned and franchise operating models, and is recognized for her ability to navigate complex business landscapes with agility and vision. Tana is passionate about mentoring emerging leaders and contributing to organizations that prioritize stakeholder value and purposedriven growth