Make your expertise visible. Build credibility.
Board consideration is often shaped long before a seat becomes available. Directors, search professionals, and other decision-makers need to be able to find your experience, understand the expertise for which you are known, and see a consistent record of leadership and engagement.
Branding for Boards helps experienced leaders translate an established board candidacy into a credible public presence. In this interactive virtual workshop, faculty and corporate director coaches guide participants through LinkedIn optimization, thought-leadership visibility, and relationship engagement. Small-group breakout sessions help participants apply the work to their own profiles and develop a practical visibility plan.
Branding for Boards is designed for executives and experienced professionals who want to:
Your Brand Foundation: Assess how you are currently known, the expertise you want to reinforce, and any gaps between your intended and perceived professional brand.
Board-Relevant Digital Presence: Strengthen the headline, About section, experience, keywords, imagery, recommendations, and overall narrative of your LinkedIn profile.
Discoverability: Align the language, keywords, and evidence across your LinkedIn profile, board materials, and professional communications.
Thought-Leadership Strategy: Use relevant content, professional engagement, speaking opportunities, and associations to reinforce your expertise with substance and consistency.
Audience and Relationship Engagement: Identify the directors, search professionals, industry leaders, and other decision-makers with whom you should remain visible, and plan authentic ways to engage.
Visibility Plan: Establish practical actions and a sustainable cadence for strengthening your digital presence, thought leadership, and professional relationships.
Participants will complete the workshop with:
Branding for Boards Workshop changes how women see themselves as candidates. The shift from executive to board director requires a different kind of visibility, and this workshop delivers exactly that. Watching participants refine their story and own it with conviction is what makes coaching in this program so impactful.
Tony Wells
Board Member, Yelp and Nexstar
The first conversation a nominating committee has about you usually happens before you enter the room. Branding for Boards gives women the framework to shape their board narrative intentionally, ensuring that how they're perceived reflects the full depth of what they bring to board service.
Anouk Pappers
Brand Anthropologist, Signitt
